Design that thinks.
Decisions that land.
Senior Design Lead, CXA™, and Design Thinking Coach with 13+ years building human-centred experiences across Africa's most complex financial institutions.
Senior Design Lead, CXA™, and Design Thinking Coach with 13+ years building human-centred experiences across Africa's most complex financial institutions.
I lead and manage high-performing design teams — overseeing research, strategy, design, testing, and functionality to drive user engagement and build net-quality digital experiences at scale.
My work sits at the intersection of systems thinking, human-centred design, and CX strategy — moving fluidly between the conceptual and the shipped. I've built design practices, coached design teams, and delivered for some of South Africa's most demanding institutions.
I founded Fresco because I kept watching the same problem repeat itself across 13 years and a dozen institutions — talented teams executing fast on decisions that were never properly interrogated. In a world where AI makes execution effortless, the scarcest resource isn't speed. It's rigour. Fresco is built on that belief.
Three focused engagements designed for organisations that take design and decision-making seriously. Each is built on certified methodology and delivered with execution precision.
A structured, evidence-based assessment of your digital experience. I evaluate information architecture, UX quality, conversion design, accessibility, and CX alignment — and return a prioritised roadmap with business case.
UCT d-School certified facilitation for leadership, product, and innovation teams. One or two days of structured problem-solving that moves from ambiguity to actionable direction. Delivered for banks, fintechs, and corporates.
Monthly advisory for product and CX leadership teams. I help you make better design decisions, faster — without the overhead of a full-time senior hire. Includes design review, strategic input, and systems thinking support.
Fresco is an AI-powered product decision engine built on design thinking, systems thinking, and CX methodology. Describe your decision. Answer 3–4 questions. Three AI agents analyse sequentially and return a GO, PIVOT, STOP, or NEEDS MORE SIGNAL verdict — with the full reasoning beneath it.
Founded and built Fresco — encoding 13 years of design thinking and CX methodology into an AI-powered verdict engine. Three sequential agents analyse your situation and return GO, PIVOT, STOP, or NEEDS MORE SIGNAL with full reasoning.
Enterprise-scale platform enabling real-time orchestration across millions of customer interactions. Reframed measurement as a design problem — building a three-layer architecture of journey events, states, and metrics that automated decisioning at scale.
Salesforce implementation strategy for South Africa's fastest-growing retail bank at 20M+ customer scale. Treated configuration as design — building a decision framework guiding thousands of employees toward consistent, customer-centred choices.
Modular product platform reducing time to market for new service offerings in a fast-moving telecoms market. Designed a library of composable building blocks — enabling product teams to assemble new offerings without technical dependencies.
Digital-first personal loan product with transparent automated decisioning. Designed a flow that surfaced key risk criteria clearly at each stage — balancing fintech-competitive speed with full regulatory compliance and customer trust.
Digital account origination across corporate, investment, and retail segments. Designed a modular flow architecture with dynamic decision trees — serving multiple customer types from a single platform while maintaining compliance at every step.
Recognised for guiding an inexperienced team with hands-on coaching and tailored development — growing team self-sufficiency, output quality, and individual leadership capability.
Certificate of Completion from one of the world's leading art and design institutions, focused on designing integrated solutions for the UN's Sustainable Development Goals.
Certified in design thinking methodology and practice — encompassing strategic planning, workshop facilitation, and end-to-end delivery of human-centred solutions at the intersection of business and technology.
Rigorous two-week expert-led programme demonstrating mastery in motivating users to engage and convert — covering persuasion, emotion, trust, and omnichannel strategy.
Whether you need a design audit, a facilitated workshop, a strategic retainer, or just want to explore what's possible — let's talk.